Speed up the Data
Amplify is a data science and analytics company operating between Amsterdam and Sofia. They turned to us for their visual identity and accompanying materials.
We used the thickness property of lines in order to represent the various volumes of data the company works with.
The company’s fast response profile was stressed upon by the increasing degree of each line’s angle which is intuitively connected with speed.
Finally, both the thickness and angle aspects were combined together with the initial “A” standing for the name of the company.
Cutting the Edge
We matched the logo’s edgy character with a similar typeface in order to embed this character in the overall look and feel of the identity.