Business Run

branding a relay-race

Running Business

Running and Business don’t usually go together. Our aim was to find the common ground between both activities and represent it into the event’s identity.

Process

We explored the formal similarity between the statistical graph representing business and the running track, by combining them into one image with the word Run.

Expanding Logo

The logo dynamically grows with the area it occupies thus increasing the visual presence of the branding.

Related Works

Follow Us

Unit 2017 © All Rights Reserved