Conceptus is an executive search company incorporating a modern business profile and the timeless values of Antiquity at the basis of western culture.
We turned to the architecture of Antiquity and especially the Roman temple to represent the solid foundation of values in aesthetic form going back to nature and the intrinsic value of each individual.
The Ancient Ideal
We discovered the company’s typeface in a contemporary descendant of the Roman Capitals used on the temple’s frontal frieze. Furthermore we developed a flexible grid system based on the golden ratio proportions widely used in аncient arts and architecture and also to be found on the frieze.
The flexible grid system allowed us to freely employ multiple type sizes depending on the various materials to be produced. The different sections could also function as containers for images when needed.
Examining the freeze further we encountered the aspect of depth typical for the bas-relief decoration on Roman temples which we included in the concept via the different angles of lighting over the initial “C” and the respective shadows it drops.