To communicate the rationality of the product in an approachable and clear way is the main goal behind Ozon’s brand name and identity system.
O2 to O3
By dividing the word OZON in two lines we emphasize the unique feature of the product – transforming oxygen into ozon with the help of electricity.
We then developed a set of elements based around the logo, which are used to explain the theory behind and form illustrations and diagrams. (O2 – O3, Molecules, Roadmap)