Remix Second Hand

reuse reduce redesign

Redesign Remix

Remix is an international web store for second hand fashion clothing. They asked us to revise their visual identity and establish its new usage guidelines.

Symbol Improvements

Having the requirement to preserve the overall character of the symbol we analyzed and improved certain visual aspects such as balance of white, edginess, stability, etc.

Logo and Type

We matched the circular form of the symbol with a geometric oval typeface and lowercase logotype in order to increase the brand’s accessibility to its audience.

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Identity Guidelines

Given the profile of the brand we chose the digital medium as most suitable and easy to use for remix’s identity guidelines.