Based upon the brand’s expressive name, we designed a bold character, which combines both the “technological” and “fun” aspects of the product.
Rational and Playful
On the one hand, the geometric treatment of the “S” initial echoes the technological aspect of the product. On the other hand, Stinky’s fun side is brought to life into the face of the wide-eyed “S” character.
The logo’s modular character allowed us to communicate another key aspect of the product – it is meant for the both in the city as well as outside of it.